AVT unveils top-down company rebrand

AVT said its technology has broad cross-industry recognition, with more than half of worldwide installations of high-end inspection and quality assurance systems bearing its name.

The rebrand utilizes this position by emphasizing the company’s well-established name recognition over the titles of its dozens of individual product offerings.

AVT’s rebrand emphasizes its' three core pillars of competitive differentiation', described as being best-in-class technology and systems, unrivalled field expertise and experience, and outstanding results for leading print houses.

The rebrand is intended to address the extensive array of benefits with which AVT is associated, and how its technology has evolved into end-to-end print production workflow control systems that enhance overall print quality and positively impact customers’ bottom lines by reducing waste, and improving both productivity and efficiency. 

Further, AVT said it is emerging as a strategic partner and provider of next-generation systems for digital printing. For example, it offers technology that provides full automated inspection and verification throughout the entire digital printing process. Most recently, an AVT system was installed on the new Gallus DCS 340 digital label printing press to offer full quality assurance entirely integrated into the press control system. AVT has also been chosen by Landa as a supplier for its new Landa S10 Nanographic Printing press.

The rebrand also includes a revamped website at www.avt-inc.com. 

Jaron Lotan, chief executive officer of AVT, said: ‘AVT offers a broad range of solutions that address far-ranging customer needs, and the rebrand showcases this through unique-to-audience messaging bound by the company’s overall brand strength.

‘Aside from obvious benefits such as quality control, various AVT print inspection solutions address ancillary specialized needs such as color management, overall print quality including resolution, and production line efficiency. The fresh look keeps new and potential customers engaged while showing that AVT is evolving along with its customers’ needs.’