Exaprint moves into packaging

Exaprint has launched a new range specifically designed for resellers looking to provide low volume, low cost, bespoke packaging for end users.

European online print platform Exaprint has launched low volume, low cost bespoke packaging range

The new range of packaging consists of 15 different product options, including product boxes, business card boxes, pillow packs, ballot boxes, takeaway-style boxes, domed confectionary boxes and windowed wine boxes. The full range can be produced in a variety of sizes and be produced from an assortment of different materials, such as paper, cardboard and chromolux – 21 different material options are available in total.

Exaprint, which provides white-labeled print products for resellers and has operations in the UK, France, Spain, Italy and Portugal, has added packaging to its portfolio as it looks to add to its existing print offering with an entirely new range of product options, and is ‘filling a gap in the market in the process’, it said. Exaprint’s full product portfolio includes labels, available individually or in rolls and sheets, and a host of commercial print products, such as flyers, leaflets, brochures and restaurant menus.  

Simon Cooper, managing director of Exaprint UK, said: ‘Packaging is a rapidly growing opportunity, particularly when it comes to the low volume end of the market. Short-run bespoke items used to be too costly to implement, but technological developments now make it much more affordable, which means more and more businesses can take advantage of it as an option. We aim to provide them with the capability.

‘This is also a great opportunity for packaging companies to provide their own clients with an additional print offering, as through Exaprint they’re able to deliver smaller runs than their larger production capabilities might allow.’

The white label business model of Exaprint means that each option can incorporate any design that the reseller chooses, with Exaprint creating the product itself. Exaprint employs digital print technology in its production, including HP Indigo 10000 and 7600 models, and an HP Scitex FB500 and FB10000. It also operates Heidelberg XL 75 presses, as well as Komori and KBA technology.

‘The fact that we can offer such low volumes at such low prices is a rarity in the industry,’ Cooper continued. ‘Traditionally, the associated costs have been prohibitive, meaning it simply wasn’t an option for small-scale businesses or individual designers to utilize packaging. We’re plugging that gap in the market.

‘The range of options that we can offer is considerable, with our white-labeled model meaning any design can be incorporated. Conversations with our existing print customers have facilitated our move into packaging, as we realised that there is considerable demand out there.

‘We’re confident that the new range will prove to be a popular product choice for both new and existing customers.’