Holoptica moves into Europe

Holoptica has opened a European office that will extends its offering in the EMEA region and complement its existing manufacturing operations in the US, Australia and South Africa.

At the same time as the geographical expansion, Holoptica has launched holoQR

Holoptica is a US-based manufacturer of holograms and DNA-based security systems, whose products include holograms, laminates, holographic foils and holographic micro particles that are exported to numerous countries on all continents. 

David Niven is to lead the UK-based European operation as managing director of Holoptica (UK). Niven has over 15 years of hologram and security print sales experience in numerous markets, including Europe, the Middle-East and Africa.

At the same time as the geographical expansion, Holoptica has launched holoQR, a ‘totally new concept in QR codes’ for brand protection, product recognition and document security applications.

The holoQR product – holographic QR – is a high security hologram that is instantly verifiable using a smartphone.

The holographic QR code is embedded in the hologram and is actually one of the embossed holographic elements, and not printed, laminated or otherwise added to the hologram. For additional added protection and security, holoQR also contains synthetic DNA and a unique PIN code which is printed or lasered into the hologram.

The rest of the holoQR hologram is loaded with other holographic security features, some overt optical, some covert for forensic inspection and verification.