HP Indigo to host brand owner showcase in India

Labelexpo will be co-hosting this invitation-only event with the digital press supplier, as select brand owners are given access to exclusive statistics, insights and research findings on the label and package printing markets.

Shelf appeal will be the focus of a presentation that specifically examines the impact of labels and packaging on consumer decision making. Extensive market research conducted and collated by Clemson University in the US will be shared with delegates of the showcase, as well as case studies and success stories on the latest developments in labels and packaging from across the world.

A panel discussion featuring brand owners, printers and leading label designers will look at the label and package printing process, from production costs to the success of the end result as a promotional tool.

There will be also be a live demonstration of the HP Indigo WS6600, previewing its speed and high quality capabilities for medium run label and package printing, as well as a supermarket shelf display stocked with consumer goods sporting the latest label and package printing technology for the delegates to touch and feel.

A hosted lunch will follow with plenty of opportunity for networking. Guests will be taken on a guided tour of the show, specifically designed to highlight areas and exhibitors particularly relevant to their needs. It is another opportunity to ask questions and boost knowledge before the hosted element of the day comes to a close and the guests are given time to explore the show at their leisure.

Labelexpo India takes place across October 29 to November 1 at Pragati Maidan, New Delhi.