Xeikon extends digital print campaign

“See The Proof” is designed to offer converters and printers a low-threshold way of testing and evaluating the quality of digital printing using their own label, packaging or commercial print projects.

It was first launched last year, and has now been extend to include folding carton testing and general commercial print.

Xeikon's dedicated website for this campaign, www.seetheproof.com, is available now through the end of 2014. Via the website, operations around the world can upload their own digital files. The work will be printed using Xeikon’s digital presses. Label designs will be printed using three different materials with ICE toner: structured wine label material, metalized labels and transparent PE. For folding carton work, two different packaging substrates will be used, while all document and commercial printing applications will be produced on two document grades.

Finished work will be delivered by a Xeikon representative who will be pleased to discuss the changing business requirements of the participating companies and how high-quality, short-run digital production can help address many of those requirements.

Patrick Van Baelen, vice-president for marketing at Xeikon, said: ‘The response we received to last year's “See The Proof” campaign was so overwhelming that we decided to stage it again in 2014, extending it from its original focus on labels to include folding carton and general commercial print production.

‘This easy-to-use program provides an innovative and convenient way for printers and converters of all types to evaluate the quality and benefits of digital production, and investigate how they can expand and grow their business. We feel this is an important service to the industry, since all segments are seeing increased demand for the values that digital printing delivers, including shorter cycle time and cost-effective production of short runs without any sacrifice in quality.’

A Xeikon 3000 presses will be producing the label and folding carton designs, with Van Baelen adding: ‘The folding carton market is on the brink of a breakthrough in digital. The discussion is no longer about quality, which is a given with the 3000 series, but is now more focused on workflow management and speeding time to market.’