CTI launches sun-powered inks for labels

Chromatic Technologies Inc. (CTI) has introduced Sunlight Inks, a range of photochromic inks for such applications as paper, film and pressure-sensitive labels.

Range of photochromic inks designed for paper, film and pressure-sensitive

CTI described Sunlight Inks as a ‘breakthrough in chemistry’ that offers first photochromic inks that provide: fast kinetics, which turn on rapidly when sunlight hits it; repeatability, which enables the ink to turn ‘on and off’ forever; a broad color spectrum offering; and durability in the sun.

In development for two years, Sunlight Inks include CTI proprietary technology. They can be applied to a label or the package container itself, and are available for export across the globe.

The consumables manufacturer said Sunlight Inks are capable of ‘securing a substantial role in the use of labels and packages throughout the world’.

‘We are committed to helping brands win the summer, tailgating and other popular outdoor usage occasions,’ said Patrick Edson, chief marketing officer for CTI. ‘Sunlight Inks create ‘theater-in-the hand’ for a brand’s audience: a consumer walks outside and, in seconds, the Sunlight Inks transform from clear to a colorful reminder to apply sun tan lotion, or several garnishes recommendations appear for cocktails, or a surfboard is revealed with a secret code for a mobile app.

‘CTI’s chemists and inventors have a dedicated team innovating in the label markets.  Our goal is to ensure every label in the world is interactive with a consumer and that it dramatizes a brand’s positioning.’

‘Consumers noted it’s a great way to entertain guests and give them an excuse to take something new and interesting to a party,’ Edson added.