Banner ad specifications

Main Banner (leaderboard)

Its prime location at the top of the page makes this a highly prominent ad unit. We require two banner versions for best possible cross-device presentation. Both banners must be static (no animation or movement).

Target URL: Please provide the full target URL. Both banner versions will link to the same target URL.

ACCEPTED AD FORMATS:

Mobile version:

  • Static GIF, JPG, PNG
  • Max size 10kb
  • Dimensions: 300px x 50px (w x h)

Leaderbord - mobile version

Newsletter version:

  • Static GIF (animated GIFS do not display in Outlook 2007 and later versions, only the first frame is displayed), JPG, PNG
  • Max size 40kb
  • Dimensions: 180px x 150px (w x h)
  • Dimensions: 300px x 50px (w x h)
  • Dimensions: 468px x 60px (w x h)

Desktop version:

  • Static GIF, JPEG, PNG
  • Max size 40kb
  • Dimensions: 970px x 90px (w x h)

Leaderbord - mobile version

1st MPU (top box banner)

The only animated banner on the page, placed in the top right position next to top stories or highlighted content. If you decided to use Flash, the the delivery of fallback graphics (gif or jpg) is necessary in cases where flash media cannot be displayed (especially on mobile / tablet devices).

Target URL: Please provide the full target URL.

MPU 300x250

ACCEPTED AD FORMATS:

  • Dimensions: 300px x 250 px (w x h)
  • Animated or static GIF, JPG, PNG, Flash 
  • Max size 40kb

Newsletter version:

  • Dimensions: 180px x 150px (w x h)
  • Dimensions: 300px x 50px (w x h)
  • Dimensions: 468px x 60px (w x h)
  • Static GIF (animated GIFS do not display in Outlook 2007 and later versions, only the first frame is displayed), JPG, PNG
  • Max size 40kb

Flash specification:

  • Flash ads must be 20 fps or slower
  • Looping : Unlimited looping
  • Action script: 2.0 or 3.0 
  • Animation length must be 30 seconds or shorter
  • File size limits: SWF limit is: 40kb initial load max, 100kb subsequent load max
  • Backup JPEG / GIFs (30K maximum) required
  • Animated GIF ads must be 5 fps or slower
  • Sound must default to no sound, user may initiate sound on click
  • In-banner video must default to no video, user may initiate video on click
  • Embed all background colors
  • We do not accept expanding SWF’s
  • Currently, Flash 11 SWF files can't be played in Flash Player 10, which is still the standard. We don't accept Flash 11 SWF files because most users can't yet view them.

Click tracking:

SWF File Requirements:

Macromedia currently recommends a “clickTag” method to track clicks for flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies. As a result, the only text in the URL box is _level0.clickTag. Be careful of the capitalization on clickTag. The _level0. (underscore level zero period) part is included for ‘pathing’ purposes- to ensure that Flash can properly locate the variable.

Here is what the coding will look like when you are done: on (release){ getURL(_level0.clickTag, “_blank”); }

More information can be found here:

http://www.google.com/support/dfa/partner/bin/answer.py?hl=en&answer=125...

2nd MPU (middle right box banner)

This banner is placed in the secondary position on the right.  The banner must be static (no animation or movement).

Target URL: Please provide the full target URL.

MPU 300x250

ACCEPTED AD FORMATS:

  • Static GIF, JPG, PNG
  • Max size 40kb
  • Dimensions: 300px x 250px (w x h)

Newsletter version:

  • Static GIF (animated GIFS do not display in Outlook 2007 and later versions, only the first frame is displayed), JPG, PNG
  • Max size 40kb
  • Dimensions: 180px x 150px (w x h)
  • Dimensions: 300px x 50px (w x h)
  • Dimensions: 468px x 60px (w x h)