Entitled ‘Color Communication in the Digital Age’, the webinar will address the challenge of maintaining aaccurate and consistent color across a complex global supply chain

Titled ‘Color Communication in the Digital Age’, the webinar will address the challenge of maintaining aaccurate and consistent color across a complex global supply chain.

X-Rite notes that the fastest way to eliminate this uncertainty, as well as speeding time to market and reducing...

The Brand Innovation Day at Labelexpo India 2018 will include  a tour of key suppliers at the show

Brand Innovation Day takes place on the first day of the four-day show, November 22, and is intended to provide up to 50 brand owners and packaging designers in India with expert insight into making the most out of their brand, how they can overcome key challenges on the path to future growth,...

The Story Time campaign featured the most beloved children books in Israel

A recent Nestlé Ice Cream campaign, ‘Story Time’, saw popsicles brought to market in packaging using stories from the most famous and beloved Israeli children books.

The campaign focused on five stories, with four variations for each story produced to target different family members: Mum...

Developing a system that could successfully process the unique competition number on each bottle via the Facebook Messenger page was key for the promotion’s success

From August to October 2017, Durban-based Uniprint and sister companies in the Hirt & Carter Group created ground-breaking interactive labels – linking printed packaging with a mobile digital device platform – for the 2017/18 ‘Thirsti 4 Summer’ sales campaign.

A scannable label...

120+ million labels have been created in 12 languages: English, Hindi, Tamil, Telugu, Kannada, Bengali, Malayalam, Oriya, Assamese, Gujarati, Punjabi and Marathi

HP Indigo has collaborated with Coca-Cola to bring the ‘Share a Coke’ campaign to India.

Coke cans and bottles are made available with 20 special relationships printed on them, including Bae, Bro, Dude, BFF, Dad, Mom, Daughter, among others. Labels have been created in 12 languages:...

APR to host brand trends webinar

The webinar takes place on October 11 at 2pm EST.

Earlier this year, APR commissioned industry research firm LPC to carry out an extensive North American brand owner/packaging buyer survey. The survey gauged companies' perceptions in key areas including digitally printed labels, converter...

A library of new metallic, liquid, plastic and glass ray traced materials utilizes iC3D’s instant rendering capability to accurately reflect light in providing photorealistic representation in packaging designs

iC3D v5.5 introduces additional carton folding capabilities, as well as new ray traced materials and editing features powered by the recently announced iC3D real-time ray tracing...

The mineral water bottle labels for Aqua d’Or’s ‘Flow Your Way’ campaign feature unique designs by Danish artist Emil Kozak expressing nature and individuality, in a collectables promotion for the Swedish and Danish market created to engage with millennials. Eleven design patterns based on Aqua...

An adhesive has been developed that works in combination with the printing ink and can lacquer without damaging it

This combines beverage cans with adhesive dots instead of shrink wrapping, hi-cone and other secondary packaging options. The development is part of Carlsberg Group’s sustainability goals as part of its wider sustainability program, ‘Together Towards Zero’.

The packaging option, Nature...

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