To lead product research, material re-engineering, adhesive development
Actega NA, the North American division of global specialty ink, coatings and sealants company Altana AG, has hired Kristin Tripoli to their NJ-based marketing team.
Tripoli will be managing Actega’s North American trade show presence as well as developing advertising programs, product launches, website and digital platforms, and collateral materials for the company’s five market segments: paperboard packaging, print and commercial, labels, flexible packaging, and rigid packaging.
‘The addition of Kristin to the team rounds us out nicely,’ said Bernadette Corujo, head of marketing and brand owner management. ‘From a strategic position, hiring Kristin should help us move the needle for our various divisions and help us connect on a deeper level with our customer base, benefiting not only our organization but our valued clients as well.’
Prior to joining the Actega team, Tripoli spearheaded the marketing efforts for both global and domestic B2B and B2C companies. She is a cum laude graduate of Tufts University.