Avery Dennison promotes Noel Kasmi to Label and Packaging Materials Europe leadership team

Avery Dennison has named Noel Kasmi as its new senior director of sales for Label and Packaging Materials Europe.

Kasmi, who joined Avery Dennison as an engineer in 1995, has held a number of technical, operational and sales positions at the company

Kasmi, who joined Avery Dennison as an engineer in 1995, has held a number of technical, operational and sales positions at the company, and was promoted to this new role from his position as sales director for the southern European region.

In his new role, Kasmi’s key priorities will include: finding ways for Avery Dennison to support customers in growing their businesses; intensify customer responsiveness; further develop Avery Dennison’s service proposition; and ensure the integration of the customer perspective into the development and commercialization of new products and services. He also becomes part of the leadership team of Avery Dennison Label and Graphic Materials Europe.

Jeroen Diderich, vice president and general manager of Avery Dennison Label and Graphic Materials Europe, said: ‘Noel brings a great combination of technical and operational experience to the role on the one hand, and a direct understanding of customer needs and market trends on the other. He combines a depth of commercial understanding with a range of great customer relationships.’

Kasmi succeeds Gernot Ritzdorf, who remains with Avery Dennison in a new assignment.