Barry-Wehmiller hires industry veteran for key packaging platform

Barry-Wehmiller has hired 20-year packaging industry veteran Bruce Larson as director of business development for its packaging platform.

 Barry-Wehmiller hires industry veteran for key packaging platform

As director of business development, packaging, Larson will help coordinate client opportunities within BW Packaging Solutions. Barry-Wehmiller’s packaging businesses (Accraply, BW Container Systems, Hayssen Flexible Systems, Pneumatic Scale Angelus, Synerlink and Thiele Technologies) provide a wide range of packaging products. BW’s appointment of Larson reinforces the company’s effort to serve as a one-stop resource to solve customers’ unique packaging challenges.

‘Whether the need is to design and build a new line or to identify equipment that will improve efficiency, flexibility and throughput, Bruce will help customers find the best solution,’ said Jeff Strobach, director of strategic market initiatives. ‘His tremendous product knowledge and track record of responding to customer challenges made him the ideal candidate for this role.’

Larson will work closely with Barry-Wehmiller’s sales executives and sales leaders to maintain a seamless continuum of service.

‘I’m looking forward to helping customers tap into the wealth of knowledge and experience across Barry-Wehmiller to create value,’ Larson said.

Larson comes to the packaging platform role, most recently, from a four-year stint as vice president of new business development with Hayssen Flexible Systems, a Barry-Wehmiller division. Prior to that, he held roles with Prototype Equipment Corporation, Goodman Packaging Equipment and Pearson Packaging Systems.

Larson is a past board member for the PMMI, chaired its Workforce & Development Committee for five years, and currently sits on the show committee. He also serves in a volunteer advisory capacity for TVS located in Brevard, North Carolina, where he resides.