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  • 29 May 2019

DataLase names Marco Pinna as senior consultant for brand strategy and innovation in Europe

DataLase names Marco Pinna as senior consultant for brand strategy and innovation in Europe

Photonic printing specialist DataLase has appointed Marco Pinna as senior consultant for brand strategy and innovation, Europe.

Pinna brings many years of experience to his role at DataLase, which will see him focus on bringing the company’s unique photonic printing technology to market across Europe. His previous experience includes work at M.J. Maillis Group, Mintel and Coesia.

UK-based, Pinna is originally from Sardinia in Italy. He relocated with his wife to the UK in 2015.

‘I was really looking for something that focused on innovation and ambition; DataLase combines both of these elements,’ commented Pinna. ‘At the forefront of innovation but also part of a well-established international group, DataLase is a dynamic company whose revolutionary photonic printing solutions enable unique marketing capability. I share their ambition to unlock new ways of consumer engagement through packaging, thanks to its disruptive printing technology.’

Pinna continued: ‘My remit is to work closely with brand owners and strategic partners to identify and understand customer needs in terms of personalisation and variable data printing to meet current and future packaging trends. Once needs have been determined, we can then look to recommend and implement the correct technology from our growing portfolio to deliver specific campaign requirements.

‘It’s extremely exciting to be part of bringing new technologies to market and I look forward to the opportunity of meeting customers and bringing the DataLase photonic printing technologies to life for them.’

Mark Naples, chief marketing and sales officer at DataLase, said: ‘We are delighted to have someone with Marco’s vision, analytical skills and strategic approaching this important role. He personifies the DataLase commitment to being strongly customer-oriented, and is passionate about generating and implementing new ideas and approaches. His knowledge, skills and experience will ensure our clients’ expectations are not just met but surpassed.’

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