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KBA North America has named Richard Dreshfield as its new senior vice president of sheet-fed sales, effective January 1, 2018.
Reporting to Mark Hischar, president and CEO of KBA North America, Dreshfield will be based in Dallas at the firm’s headquarters and will oversee the entire North American sheet-fed sales team.
Over the course of his more than three decades in the industry, Dreshfield has a track record of leadership in various sales and marketing management positions. In his most recent role, he acted as vice president of sales and marketing with Clearwater Paper Corporation. Dreshfield has been with Clearwater for over 33 years in various sales, sales management and marketing roles, and has risen through the ranks developing and directing sales and marketing plans, expanding sales revenue, driving growth and initiating new strategies. His expertise includes leadership, key account management, long-term customer retention, brand management, new product development, and strategic planning and market development. KBA North America stated that he is very well known and highly respected by folding carton printers who are a key customer group for parent, Koenig & Bauer.
Hischar said: ‘Rich is a results driven leader whose success in developing strong relationships with C-level contacts in key accounts as well as his ability to lead sales teams will serve our customers well as we continue our high growth trajectory for all market segments in North America.
‘He will shine a spotlight on our new press technology and rapid developments for our North American sheet-fed customers and play a key role in maintaining our high level of customer satisfaction. I’m confident that Rich will focus on our sheet-fed sales division of consultive sales support to ensure our customers’ success.’
Dreshfield said: ‘I’m excited about this new opportunity to join the market leader that provides the industry with innovative technology for the graphic arts marketplace and look forward to leading our dedicated sheet-fed sales team, which I believe is the benchmark in the industry. I’m bringing my commitment and passion to KBA to lead its talented team of sales professionals and further develop its deep relationships with sheet-fed printers.’