KBA North America appoints flexo technical sales manager

With more than 30 years of leadership experience in the flexible packaging industry, Neetzel has held various sales and general management positions with converters. Prior to joining KBA North America, Neetzel consulted directly with a variety of North American established and startup flexible packaging companies providing operational procedures, efficiency reviews and selection of manufacturing equipment. As plant manager at Emerald Packaging, a wide web flexographic printing and converting packaging firm, Neetzel oversaw all of the manufacturing and warehouse/distribution as well as the installation of a new flexographic system. He developed professional relationships and worked across scores of different executive and managerial levels including sales, finance, purchasing, production operations and maintenance.

His vast technical knowledge and experiences have given him a deeper understanding of the operational procedures of the flexographic printing process, according to KBA North America. Neetzel will report to Jeffrey R. Dietz, vice president of the web and specialty press division at KBA North America, which oversees flexible packaging in North America.

Dietz commented: ‘KBA North America recognizes that the flexographic printing market is an important component to its entire Koenig & Bauer organization. Our emphasis is to help flexographic printers choose the best equipment, tailored for their specific production needs, but we also want to provide our customers with expanded value beyond the specific equipment we sell and service. By tapping Preston for this important position, we’re signaling to the market our strong investment in personnel and technical know-how to ensure we continue our proactive approach as well as the ultimate customer relationship experience.

‘His hands-on experience working with all facets of the flexo process makes him a valued resource for both our customers and organization.’