Kezzler appoints new CEO

Kezzler, a specialist in serialization technologies, has named Christine Charlotte Akselsen as its new CEO.

Kezzler, a specialist in serialization technologies, has named Christine Charlotte Akselsen as its new CEO

Prior to joining Kezzler, Akselsen was most recently CEO of outdoors product company Sweet Protection. Through this venture, she developed a deep understanding of the physical value chain, while growing a consumer brand with global reach, according to Kezzler. She completed the sale of the company to Active Brands and stayed on to secure the integration as a member of the Active Brands executive committee. Active Brands itself was sold to FSN Private Equity in 2017.

Prior to Sweet Protection, she was executive vice president of growth initiatives, commodities and energy at Thomson Reuters. This position was preceded by her role as executive vice president and director of news and conferences at Point Carbon, a news and analytics provider for global energy and climate markets.

Kezzler operates a non-proprietary technology platform designed for industrial scale rollout. The company has a mission to standardize serialization and change global business practices by making product items digitally unique and interactive.

‘I am very excited to join Kezzler at a time where digitalization of products is at an inflection point,’ commented Akselsen. ‘The Kezzler technology platform leveraged through partnerships with leading packaging, licensing and management consulting organizations holds great promise. I look forward to working with the board and all of our employees. Implementation of the Kezzler product platform will significantly contribute to an increasingly transparent product value chain with no room for fraud or counterfeiting. For all real brand companies as well as government agencies, this should be their core focus going forward.’

Akselsen succeeds Thomas Körmendi, who is leaving Kezzler to take up the position as global CEO of Elopak Group, a global supplier of paper based packaging for liquid food.

Erik Langaker, chairman of the board at Kezzler, said: ‘Christine brings tremendous pedigree and energy in building and leading early stage companies. Our focus on scaling the business into a more mature organization is well aligned with her previous experience. The board of directors has full confidence in Christine’s leadership skills in executing on our customer and market expansions. Her ultimate goal is to establish Kezzler in a market leading role in the emerging space of Internet of Packaging.’

Read more about active and intelligent packaging in L&L issue 1, 2018