LasX names VP of growth and product strategy

His responsibilities include raising awareness around the company’s shift to include a make-to-order business model. ‘We strongly believe this new approach will help provide scalability and operational excellence to LasX as the company intends to grow smarter and faster by bundling modular products that deliver versatility and advanced processing capabilities for targeted industries,’ said Johnson.

Johnson will work closely with LasX president Ryan Falch. ‘Kelvin and I will evolve our business development strategy to successfully build and launch a robust product portfolio and enhance the effectiveness of service offerings to better meet customer needs,’ said Falch. 

‘Overall, it’s my goal to quickly identify where LasX excels in the white space of the laser manufacturing market, so our brand’s uniqueness is easily understood and embraced by our customers,’ Johnson concluded.