Schawk appoints Jim Lucas as executive VP

Schawk, a provider of brand development and deployment services, appointed Jim Lucas to the newly created position of executive vice president, global insights and strategy.

Lucas will be responsible for formalizing the company’s shopper marketing offering and driving insight and strategy across the organization. He will work with clients to improve, develop and advocate new shopper marketing opportunities and methods for activating and scaling the deployment of them worldwide.

Eric Ashworth, president of Schawk, noted: ‘The appointment of Jim to this position underscores Schawk’s commitment to deepening its expertise in shopper behavior and bringing the perspective and expertise of industry thought leaders like Jim to c-level client engagements.’

Jim Lucas said: ‘The power of the retail environment continues to grow as a place for brands to have greater influence with shoppers. I am excited to be in a position to help Schawk broaden its deep packaging expertise by applying shopper insights to drive meaningful change and impact for brands throughout stores and to bring clarity and creativity to the broader shopper experience.’

Prior to joining Schawk, Lucas was most recently executive vice president, global director retail insight and strategy at DraftFCB Chicago. His career in marketing also includes senior management roles in strategic planning and research at Frankel in Chicago and Krumm & Associates.

The acknowledged founder of the science of retail ecology, Jim Lucas is internationally recognized as a veteran marketer and retail expert and brings nearly a quarter century of experience. As one of the industry’s foremost practitioners of shopper marketing, he is a leading expert in retail ecology science – understanding how consumers interact with brands and how they behave in retail environments.

Companies and brands with which Lucas has worked include, among others, Beiersdorf, Coca Cola, Del Monte, KFC, Kmart, Kraft Foods, Motorola, Ontario Lottery & Gaming, Procter & Gamble, Quaker Oats, SC Johnson, Sony, Taco Bell, the United States Postal Service, and Walgreens.

Pictured: Jim Lucas, executive vice president, global insights and strategy

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