Sihl USA has appointed David Gustafson as key account manager in its label facestock and durables group, as the company seeks to ‘continue to expand to meet the needs of our growing customer base’.
Gustafson brings more than 28 years of experience in the label industry, accelerating revenue growth and building high-performing products to drive long-term success. His immediate experience includes working for UPM Raflatac and Taghleef. Gustafson will report to Jay Mulligan, Sihl’s director of sales in North America, who said: ‘We could not be more excited to add David to our global team as we continue to expand to meet the needs of our growing customer base.’
Gustafson said: ‘Sihl has built a reputation as the go-to provider for major PSA coating companies. Few organizations have the experience and the resources required to develop state-of-the-art coatings, on a myriad of substrates, to meet today’s modern print platforms. I am honored to join the Sihl Group, which is uniquely positioned to deliver high-quality print media globally.’