Telrol appoints Michiel Smudde as sales director

Smudde has 20 years of experience in the labeling industry, having held several senior sales roles in companies of various sizes. This includes printing companies Promodruk Labelling, Eshuis and Omnilabel. Smudde will be based at the Telrol Group headquarters in Almere, The Netherlands, and will be responsible for the sales of the entire group.

‘The sales and production capacity is huge within the group,’ commented Smudde. ‘Each business unit has its own specialty and the total of the group has a deep market penetration. To be part of such a successful business with the explicit ambition to be in the top three of Europe, gives me a lot of extra energy. It's a wonderful challenge to be part of realizing this ambition.’

Hoessein Hadaoui, joint owner and Telrol Group CEO, said: ‘From his experience and industry knowledge we are positive that he will make a progressive impact on the sales organisation. We are fortunate that Telrol is growing at such a rapid rate, especially in this difficult economic climate and by appointing a sales director, the company can ensure that this success continues.’