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  • 27 Apr 2018

Tim Cook appointed Sato America president

Sato has appointed Tim Cook as president of its America operation.

Cook is an industry veteran of 25 years with six years spent as Sato America’s senior vice president of sales. Earlier in his career, he held executive positions with Avery Dennison/Monarch, Zebra Technologies and Honeywell AIDC.

In his new role as president of Sato America, Cook assumes the execution responsibility and oversight of the company’s North and Central America, Caribbean and Mexico business.

Goro Yumiba, chairman and executive officer of Sato America, said: ‘Throughout his 25-year career in the data collection, labeling and printing industry, Tim has demonstrated a keen sense of market awareness, vision, and exceptional management skills that support Sato’s long-term strategies. Representing an excellent balance of customer needs and corporate responsibility, we are incredibly pleased to advance Tim to the position of president.’

Cook stated: ‘It is my mission to continue the company’s tradition of providing dependable and trusted, world-class products and services that provide accuracy and labor savings on our customers’ frontline operations. Our commitment to the discovery of new market applications, dedication to customer value and the outstanding people of Sato will all propel us toward a future filled with shared success.’

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