UPM Raflatac appoints area sales director for Mexico and Central America

Solano joins UPM Raflatac from Zeller Plastik where he has worked since early 2016, and prior to that he served in various roles at CCL Label, Avery Dennison and Quad Graphics Mexico. He will be based at UPM Raflatac’s sales office at the company’s slitting and distribution terminal in Mexico City. UPM Raflatac also operates a terminal in Guadalajara.

Solano said: ‘What really excites me about this company is its role in leading the labeling industry into a sustainable and innovation-driven future. I look forward to the opportunities and challenges ahead as we expand our business in Mexico and Central America.’

Linnea Keen, vice president of sales in North America at UPM Raflatac, said: ‘Widening customer reach around the world is a strategic growth target for UPM Raflatac and with Diddier’s wealth of experience in the packaging and pressure-sensitive labeling industries, we are confident he will be able to lead our team in the region to aim higher than ever before.’