Xaar names new director of sales for Americas

Planas has more than 30 years of international experience working with companies such as 3M, Imation, KPG and Kodak. Most recently he was transition manager of micro 3D printing and packaging for Kodak.

He brings to Xaar proven expertise in growing markets for print and packaging technologies around the world, including in Asia and Latin America. Fluent in English, Spanish and Portuguese, Planas will head up Xaar’s sales activities in North and South America.

‘Xaar’s impressive technology is transforming graphics, packaging and industrial imaging markets globally,’ said Planas. ‘As the company introduces new technology platforms with market-leading functionality, this is an exciting time to join the company and be part of the team that drives its growth across the Americas.’

Xaar CEO Doug Edwards said: ‘Oscar brings with him considerable experience, not only across the digital print and packaging technology spectrum but also in sales, marketing and business development across North and South America. He will be a great asset to Xaar as we continue to build our presence in these strategically important and growing markets.

Planas succeeds Don Whaley who became has taken on new role as director of EMEA sales, global marketing and sales operations at Xaar.