Xeikon has appointed Rick Mix as the channel manager for its ThermoFlexX product line in North America.
Mix said: ‘My top priority is to develop a successful distribution strategy for the ThermoFlexX products in North America. This product line of reliable, high quality digital imagers for flexo and letterpress plate making has great capabilities. I'm glad to be offered the opportunity to organize its commercialization in North America and to work for Xeikon.’
Michael V. Ring, president Xeikon America and VP of WW Marketing added: ‘Rick is ideally suited to lead our sales efforts in the North American region. He brings extensive knowledge and experience in the flexo and letterpress printing industry, both in technical and commercial aspects. Rick's appointment supports Xeikon's focus to be a leader in the label & packaging industry.’
By adding the ThermoFlexX product line, the company said it ‘is expanding its CtP business into the flexographic and letterpress markets, further reinforcing Xeikon's commitment to the label and packaging markets’.
Mix has over 20 years of industry experience and a strong background in flexographic and letterpress technologies. He graduated from Eastern Illinois University and earned an MBA from Loyola University, Chicago. He has worked for several suppliers in the industry and was technical director for the FTA (Flexographic Technical Association).
Pictured: Rick Mix, channel manager for Xeikon's ThermoFlexX, North America