Xeikon appoints North American marketing director

Following its successful series of ‘Securing a Successful Future’ roadshows where Xeikon partnered with Flint Group Narrow Web, Label Traxx, Mark Andy and ThermoFlexX to educate converters about key developments in the North American label market, Barrett will increase active marketing and ensure Xeikon participates in targeted industry events and seminars.

With more than 10 years of marketing experience in the packaging and printing industries, Barrett’s expertise includes developing and managing marketing campaigns and performing detailed product and market data analysis.

Barrett commented: ‘Improvements in the digital printing arena over the past several years continue to make digital printing more and more competitive with virtually every printing process on the market. Xeikon is on the cutting edge of the innovation that has made those improvements possible. I am excited to communicate the value proposition that Xeikon brings to the North American market.’

Barrett earned an MBA (Masters of Business Administration) from Georgia State University in Atlanta, Georgia, United States.