Avery to unveil new facestocks at Labelexpo Americas

Avery Dennison will introduce several new labeling, facestock and adhesive technologies at Labelexpo Americas 2010 on booth 119.  

Targeted at the beverage category, Polyphane Fit is a roll-fed shrink film that delivers shrink ratios up to 50 percent, allowing brand managers and packaging designers to use a broader range of contoured bottles. Fasson Superfine is a line of premium, uncoated wine label facestocks that are FSC-certified and HP Indigo-, offset- and flexographic-printable. The facestocks are designed to exploit various production techniques to maximize the impact of brand graphics. 

The Fasson digital substrates portfolio includes a growing number of print-ready substrates certified for printing on Xeikon, Jetrion and HP Indigo roll-fed presses. Core products include rigid and conformable films, shrink films, flexible packaging and durables, as well as Fasson Superfine wine papers.  

Also on display will be the Fasson customer-ready durables label portfolio, which holds seven UL-recognized product combinations for UV flexo and water-based inks, digital UV inkjet, wax/resin and resin/thermal transfer ribbons. Also included are adhesives for a broad temperature range.  

The company will also promote a new online resource – www.enhanceyourbrand.com – that demonstrates the visual impact and operational efficiencies of pressure-sensitive labels. It targets packaging designers, brand managers and packaging engineers with consumer packaged goods (CPG) companies serving the food, home and personal care, beverage, beer and wine segments. 

In addition to celebrating its 75th Anniversary while at Labelexpo Americas 2010, Avery Dennison is planning commemorative events throughout the anniversary year. More on Avery Dennison’s history is available at www.averydennison75years.com. 

Pictured: Label printed for Batik Succoso juice from San Benedetto, an Italian manufacturer and distributor of soft drinks, with Polyphane Fit STS, which is engineered for steam tunnels and a 50 percent shrink ratio

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