Dow launches films for roll-fed shrink labeling

The Dow Chemical Company has expanded its family of Opticite label films with two new shrink films for roll-fed shrink labels. Opticite 48 roll-fed shrink label film and Opticite 61 roll-fed shrink label film are said to provide greater than 40 percent shrinkage in the machine direction on highly contoured containers in hot air, infra-red and combination shrink tunnels.

These new label films are suitable for use with traditional hot melt adhesive, solvent, or ultra-violet curable adhesive as well as with laser and ultrasonic seaming systems.

'In combination with the excellent printability and high clarity of polystyrene films, both Opticite roll-fed shrink label films offer minimal cross-direction shrinkage and low shrink force to produce a finished label with crisp, smooth graphics,' said the company in a statement. 'They can provide the eye-catching appeal of full-body contoured labels using high speed roll-fed equipment while reducing off-line seaming and the inspection steps typical in the production of traditional transverse-direction shrink sleeves.'

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