Active and intelligent packaging can address ‘unique issues’ for US brands

‘We believe US brands have some unique issues which active and intelligent packaging can address successfully,’ according to AIPIA executive director Eef de Ferrante, as the association prepares to host its first US-based summit.

‘How they respond to this is the next big active and intelligent packaging adventure’ - AIPIA executive director Eef de Ferrante

The inaugural AIPIA Active & Intelligent Packakging Summit Americas, titled ‘USA: Road to Discovery for Augmented Reality, Blockchain and Internet of Packaging’ and taking place June 4-5 in Jersey City, will feature more than 25 speakers covering the full spectrum of active and intelligent packaging technologies. The centerpiece of the summit will be the Bayer Consumer Health Challenge, where active and intelligent packaging product and service providers can pitch their ideas to help this brand owner to use smart packaging to enhance the consumer experience.

Other brands offering insights into how they are using active and intelligent packaging to differentiate, protect and enhance their products will be Absolut and coffee specialists Paulig. Zappar and Cambridge Design Partnership will use brand applications to demonstrate how they have utilized active and intelligent packaging to great effect for brands such as Avon, PEZ, Bulmers and Danone.

‘All major global brand owners already recognize the value of smart packaging to help them stand out in this increasingly omnichannel environment,’ continued de Ferrante. ‘Thanks to digital technologies, smaller companies are able to compete head on with these multinationals. How they respond to this is the next big active and intelligent packaging adventure.’

How much disruptive technologies, such as Blockchain, AR and the Internet of Packaging are gaining traction, will also be addressed.

de Ferrante added: ‘Big brands such as PepsiCo, Mondelez, Conagra, Genentech and Abbot Nutrition have already signed up to attend the summit. It will be a “brandfest” where packaging’s latest disruptive innovations will get a chance to show their potential and get a thorough evaluation.’