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  • 21 Feb 2019

Avery Dennison inaugurates new laminator in Mexico

Avery Dennison recently hosted an event at its facility in Querétaro, Mexico, to mark the inauguration of a new acrylic laminator – the company’s biggest investment in the country in the past 20 years.

Thanks to the development, the company says the site can cover 100 percent of the needs of the local market, and also become an important export hub for the wider region. 

Ronaldo Mello, vice president and general manager, Label and Graphic Materials, Avery Dennison Latin America, said: ‘At Avery Dennison we work hard to continuously develop our markets, not only by offering the region’s largest portfolio of self-adhesive materials, but also through specialized service and continuous innovation. The inauguration of this new laminator once again demonstrates this commitment and we are sure that it will have a positive impact on the needs of our clients and strategic partners.’

With the new laminator, which has been operation since late 2018, Avery Dennison offers its clients a wide range of products and increased capacity for acrylic adhesives. It will be used for paper products as well as rigid and semi-conformable films. 

Furthermore, Avery Dennison will offer its clients in Mexico, Central America and the Andean region better delivery times and increased product availability, thanks to the resulting increase in inventory of new lines of products. 

‘We are really proud to continue to support the Mexican market,’ said Jorge Orejuela, general manager of Avery Dennison Label and Graphic Materials. ‘We are sure that this new acrylic laminator will allow us to develop even further the great potential we see in the Mexican market. Avery Dennison once again shows our commitment to the country and our drive for excellence.’

Mexico is a market of strategic importance for Avery Dennison, not only for its growth in volume and variety of products but also as a key center of development for the markets of Central America and the Caribbean. 

The company has been conducting an ambitious investment plan in the country in recent years, including the installation of a new slitter at its facility in Escobedo in 2016, the inauguration of a distribution center in Guadalajara in 2017, and the remodeling of its Escobedo offices in 2018. This year, as well as adding the new acrylic coater, the company will open a new distribution center in Monterrey, allowing it to provide improved service in northern Mexico.

ABOUT THE AUTHOR

Keren Becerra is Labels & Labeling's Latin America correspondent.

She is a founding member and former president of Mexican label association Ametiq, and operations director at label converter Lobo Impresores. She is also general director of Mexican magazine Label Pack.

See author’s profile »