Avery Dennison, L’Oréal collaborate to eliminate label waste in Australia

Avery Dennison’s liner recycling program supports the company’s sustainability goal to help customers reduce waste from its products. This liner recycling program will help brands divert glassine paper liner (waste from the label application process) from landfills into recycled products. Through this program, L’Oréal Australia will divert over six tonnes of glassine paper liner in Australia into recycled paper for use in the recycled paper industry.

Anil K. Sharma, vice president and general manager, South Asia Pacific and Sub-Saharan Africa, Avery Dennison Label and Graphic Materials, commented: ‘As a materials science innovator committed to making a meaningful difference, we see sustainability as both a responsibility and an opportunity to lead. With our liner recycling program, brands now have a solution that will enable them to reduce the environmental impact from discarded label liner waste.

‘We are delighted to partner with L’Oréal Australia and Wasteflex on this sustainability journey.’

David O’Leary, national logistics manager at L’Oréal Australia, added: ‘The savings from this program have been significant but the biggest benefit for L’Oréal Australia is being able to meet our zero waste to landfill through the services and expertise of Wasteflex and Avery Dennison.’

Wasteflex CEO Matt Tamplin said: ‘Through this program, we can offer the industry an exciting new solution that is easy to implement and will improve sustainability and commercial outcomes for business.’