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  • 10 Jun 2019

Avery Dennison to participate in Plasticity forum

Avery Dennison, a sponsor of Plasticity, is supporting the organization to hold its 12th Plasticity Forum in Amsterdam on June 20, 2019.

The forum is coming to Amsterdam, with local and international speakers, presentations, panels and networking opportunities. Plasticity aims to educate attendees on the latest developments in plastic circularity, and to create a workshop environment for delegates to collaborate and create practical ideas for their business needs. 

Joining a wide range of speakers, including global head of sustainability strategy and innovation at HP, Ellen Jackowski, and group sustainability director at Coca-Cola Hellenic, Michal Dickstein, will be Avery Dennison’s vice president and general manager of Label and Graphic Materials Europe and group sustainability lead Jeroen Diderich.

‘I am very much looking forward to the Plasticity event in June, to learn from others across our ecosystem and to discuss the future of labels and packaging – debunking some old myths and collaborating for the future,’ said Diderich. ‘We will also hold a smaller, focused workshop on June 21 to create discussion and action towards circularity in our industry. For me, such focus and collaboration is critical to make progress in this area, so I welcome business leaders across our value chain to join us at this event.’

Doug Woodring, founder and managing director of Ocean Recovery Alliance, said: ‘At Plasticity, we look for practical and progressive thinkers to join our forum, to bring together new ways of thinking, technologies, and creativity in order to introduce innovative projects and initiatives that will help improve our ocean environment. We are delighted to have Avery Dennison join us as a partner at this event. We are confident that together we can create significant change.’

As a follow up to the one-day Plasticity forum, Avery Dennison will host a workshop on June 21 focused on creating circularity within the label and packaging industry. Space is limited. Contact Jenny.Wassenaar@eu.averydennison.com for more details.

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