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  • 27 Nov 2018

Avery Dennison, Smag partner to drive RFID adoption

Pictured (from left): Laurent Owezareck, Avery Dennison; Sandro Gardoch, Smag Graphique; Rateau Stephane. Smag Graphique; Jordi Baeta, Avery Dennison

Avery Dennison and French converting equipment manufacturer Smag Graphique have partnered to facilitate easier market access for label converters looking to offer RFID conversion options.

As part of this partnership, Avery Dennison’s customers can visit Smag Graphique’s showroom in Savigny sur Orge, France, where the machine manufacturer showcases its dedicated RFID inserting machines for roll-to-roll RFID insertion and encoding.

Label converters who are new to conversion of RFID labels can receive full technical and operational training from Smag Graphique to, ‘help achieve maximum efficiency and yield’. Smag Graphique can also support label converter with the production of their first order of RFID enabled labels based on Avery Dennison RFID inlays, the company’s noted.

Under this partnership, Avery Dennison and Smag Graphique will also team up during several RFID industry events. At a recent RFID Master Academy staged by Avery Dennison, live demonstrations of Smag’s RFID inserters were staged.

Jordi Baeta, market development manager, RFID, EMEA at Avery Dennison, commented: ‘This partnership helps lower the obstacles experienced by many converters who consider offering RFID label conversion solutions to their customers. In our RFID Innovation Center in the Netherlands, converters can experience first-hand how intelligent labels are improving efficiency in manufacturing and commerce across many industries, take part in live demonstrations, meet our RFID experts and get hands-on experience with the technology of tomorrow.

‘While in SMAG’s showroom they can experience how our RFID products are inserted in their printed labels.’

Stéphane Rateau, general manager at Smag Graphique, added: ‘Together with Avery Dennison, we can now offer converters a comprehensive end-to-end primer on how they can grow their business by adding RFID solutions to their service offering.’

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