BST eltromat names Maxteq as agent in Australia and New Zealand

Maxteq, which has its headquarters in Melbourne, is already a sales partner in Australia and New Zealand for a number of manufacturers of equipment for the printing, flexible packaging and label industries. Maxteq has extensive practical expertise in these industries, including in the optimization of production processes.

The company began working for BST eltromat in January, and now represents BST eltromat’s complete product portfolio, including products for web guiding and register control, web monitoring systems, 100 percent inspection, color measurement and color management, and automation. Maxteq and BST eltromat work together closely on all levels when it comes to supporting joint customers.

Maxteq cofounder Andrew Maxwell said: ‘BST eltromat has a reputation here as a strong brand in the packaging and label market. The company’s high-quality solutions complete our product portfolio perfectly, and cover a very broad range of requirements. This means we can offer our customers solutions from a single source and tap into new market segments, including the fields of digital printing and non-woven. With BST eltromat’s expertise, solutions and service, we’re assuming a market-leading position in terms of quality assurance in web-oriented production processes.

‘Moreover, the name BST eltromat comes with a successful history, which reassures our customers that this manufacturer will continue to drive forward technical innovation in the area of quality assurance systems in future.’

BST eltromat now has more than 50 representatives around the world, in addition to its 10 subsidiaries and five production locations.

Sajid Malik, vice president of sales in the Asia-Pacific region at BST eltromat, added: ‘Maxteq is known and respected in Australia and New Zealand as an expert contact in the printing industry. We are delighted to have the support of the Maxteq team, with their extensive practical experience in this important region. Through this collaboration, we’re now a big step closer to our customers “Down Under” and we can meet their high quality requirements better than ever.’