Clondalkin cracks challenging shrink sleeve design for Ecoegg

Based in the UK, Ecoegg produces eco-friendly laundry and cleaning products that don’t contain any harsh chemicals and are environmentally friendly.

The brief given to Clondalkin Flexible Packaging Bury was to create a shrink sleeve that would encapsulate the container and stay attached even when the cleaner was twisted open. It was vital that the shrink sleeve remain on the product after first opening so that the instructions stay attached to each half of the egg-shaped container and are clearly visible.

Producing the shrink sleeve for Ecoegg was a huge technical challenge due to the complexity of the unusual and eye-catching container shape, accord to Clondalkin Flexible Packaging Bury. Paul Mayall, its shrink sleeve technical manager, explained: ‘This gave us the challenge of designing and producing a perforation that peeled down and around the product to reveal the center of the container, which is twisted open to reveal the cleaning paste and sponge in each half of the “egg”.

‘A cold seal adhesive is applied with a bespoke pattern to allow the shrink sleeve to remain on the container without it being removed when peeling the perforation and twisting the product open.’

Jane Brown, Ecoegg’s head of product, added: ‘We are delighted that together with Clondalkin Flexible Packaging Bury we have been able to design a fully functioning hard surface cleaning product that closely identifies with our core branding. We are very pleased with the high quality visual finish of the shrink sleeved product.’