Finland's Sinuhe Bakery has updated its packaging to feature more sustainable printing with the use of expanded gamut printing (EGP) technology.
For its Sinuhe Jälkiuuni Ruisneppari and Kauraneppari products, the eco-efficiency of the printing has been increased by performing color separation with EGP. This allows the bread bags to carry the GreenerPrinting label.
The EGP technology allows for reduced environmental impact in addition to high-quality prints. In this new technology, the inks that have traditionally been mixed manually have been replaced with standardized, digitally mixed primary colors. EGP is a requirement for receiving the GreenerPrinting label.
Peltolan, which printed the paper bags for Sinuhe, is renowned as a pioneer in Europe in printing on paper packaging using GreenerPrinting EGP. The company has determinedly aimed to reduce the environmental impact of printing. It has adopted the EGP technology in collaboration with pre-press partner Marvaco and ink supplier Siegwerk Finland. Marvaco is a European specialist in EGP and is also responsible for monitoring the criteria for GreenerPrinting.
Peltolan CEO Ville Järvenpää said: ‘Taking care of environmental values is a common responsibility for the entire delivery chain. That's why packaging suppliers are also seeking solutions to reduce their environmental impact. In addition to eco-efficiency, this new method allows designers greater freedom when choosing colors and implementing artwork.’