Esko to present Label Connected at Labelexpo India

Visitors will see how Esko brings together integrated and automated systems and aims to link brand owners, designers, premedia and the pressroom together in a productive and efficient workflow. They will learn how can drive faster throughput, higher quality and right first time production.

The Packaging Connected system shown will include Automation Engine QuickStart for job management for label converters. It optimizes printing and allows them to ramp-up prepress productivity in a simple and cost-effective manner. The standardized process flow for a label one-up takes the one-up from creating the job in the system all the way to the stepped file, ready for the press.

Studio and Store Visualizer, meant for designers, help create better artwork and hyper-realistic 3D mock-ups for presentation, proofing and quality control. The automated creation of virtual 3D nine-view pack shots added to a digital job asset library drives a consistent consumer experience across all media channels, online and physical packs, stated Esko. 

The native PDF editor ArtPro+ will also be demonstrated. It has been designed to make pre-press editing into an intuitive QA tool with fewer clicks. Within the editor routine, functions can be automated to speed up production. Features like the preflight functionality within ArtPro+, and the new DeskPack plug-in Text Recognition will be demonstrated.

Esko’s CDI Crystal XPS 4835 digital flexo imager and exposure system will also demonstrate the benefits of streamlined production. 

‘Esko has developed a comprehensive range of seamless systems that reduce manual intervention,’ said John Winderam, Esko general manager sales, South Asia and Southeast Asia. ‘They deliver the most efficient way to produce a wide range of label SKUs in smaller quantities from order entry to the finished label. They help reduce time-to-market from 198 days currently to an aspiring 30 days, to produce better quality labels and to reduce errors. As a result, we connect brand owners to consumers more cost effectively and impactfully.’