AB brand Flying Fish revamped its beer labels with photochromic ink. The job was printed at Multi-Color Corporation in Johannesburg, South Africa.
Flying Fish is a flavored beer, the first of its kind in South Africa. The brand is aimed at a youthful and trendy audience the brand appeals to those looking to try something different.
Their hashtag #addsomeflavour applies not only to the brew but also to their whole brand philosophy of making life a bit more interesting.
The Flying Fish brand team wanted to carry this through to their packaging and were looking for something new to enhance the existing pack. Printed at the MCC facility in Johannesburg, the metalized paper label encompasses a sunburst design which changes color in the sunshine.
Alongside the launch of the new design, at the end of the year SAB hosted a one of a kind #FlavourOdyssey experience – a combination of music, food, art and fashion.
‘The Flavour Odyssey experience was inspired by our innovative new pack design which is sun activated and changes color in the sun. With this unique event, we are taking experiences to an entirely new level,’ aid Flying Fish Brand Manager Kerishta Siveraj.