Effects supplier Fresnels has launched a new division to provide brand enhancement technologies and technical support to the global retail-packaging sector.
Launched at PCD Paris 2019, Fresnels Innovations will help packagers and converters as the Sino American company’s optical enhancement products continue to become increasingly available to international markets.
The new division is based at Fresnels’s headquarters in Shenzen, China, and has been created to reflect the growing impact of the company’s products, specifically as it looks to introduce added value technologies to lift retail-packaging applications to new levels.
The move will focus on providing products that lead to packaging efficiency, value improvement and product enhancement. In particular, innovation that facilitates the ability to apply new eye-catching color-shifting effects to luxury packaging through the use of stamping foils and plastic-free transfer films instead of inks and laminates.
The global luxury packaging market is anticipated to be worth than US$21 billion by 2024, with current growth at approximately 5 percent a year.
There are opportunities opening up in the international retail packaging markets, which Fresnels Innovations will be looking to tap into, according to COO Dr Glenn Wood.
Dr Wood added: ‘Luxury brands and their packaging manufacturers want to create packs that build a connection with the consumer and evoke the quality of the product through the use of quality materials and refined processes.
‘That’s where Fresnels Innovations can fit in. It’sa really exciting move that adds to our capacity to bring innovative, recyclable technologies to brand owners.
‘They’re demanding differentiation in their packaging through the use of eye catching effects that combine elegance with value for money as part of an overall eco-friendly solution. The fact that our optical features also impart a barrier to counterfeiting, is an attractive bonus.’
He added that as Fresnels Innovations looks to grow its approach and extend global reach, it would offer customers insight and technical support, enabling them to capture market opportunities and introduce exciting new products.
‘The division will also be able to leverage its technology to meet the need for high quality, high volume production and short lead times, providing enhanced operation efficiency and cost-effective supply chains to brand owners,’ he added.
Fresnels Innovations will draw on the experience gained in China supplying retail packagers and the government controlled and technologically demanding tobacco industry as it continues to develop its presence globally.
The move will see it utilizing Fresnel’s current expertise to service the broader Western wine and spirits, tobacco, cosmetics and healthcare markets in addition to the opportunities for the technology in the USA and Europe.