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  • 09 Apr 2019

Huhtamaki develops next-generation flexible packaging in drive for circularity

Huhtamaki develops next-generation flexible packaging in drive for circularity

Global food and drink packaging company Huhtamaki has launched blueloop, a new range of recyclable flexible packaging made of mono-material PP, PE and paper.

Huhtamaki blueloop products use innovative polyolefin structures to pack coffee, snacks, dry food, personal care and other fast-moving consumer products. The range also includes paper-based options to replace plastic packaging.

Huhtamaki noted that packaging is transforming from linear one-time use to a circular model where materials are collected, recycled and reused. This movement is driven by consumer desire and behavior for more sustainable options, changes in legislation, and companies working to create more sustainable ways to manufacture and package the goods. Huhtamaki has launched blueloop to enable circular packaging models and respond to consumer demand for sustainable packaging.

OIli Koponen, executive vice president responsible for flexible packaging at Huhtamaki, said: ‘We are committed to offering recyclable solutions for all our flexible packaging product categories. Today we have solutions available for several key categories and we will launch solutions for our most demanding applications soon. Huhtamaki blueloop builds on our strong global expertise and experience in flexible packaging manufacturing. We bring the solutions to market by working closely with our suppliers and customers.’

Michael Hahl, sustainability and strategic innovation director at Huhtamaki Flexible Packaging, added: ‘For Huhtamaki, blueloop is more than a product range, it is a learning and development platform.

‘Collaboration is key. We engage with the full supply chain from resin providers to our customers and recyclers. Our closest focus is on product design and manufacturing. However, collecting, sorting and reusing the recycled material are all part of the blueloop perspective.’

Huhtamaki is also encouraging food packers and brand owners to make recycling and pack material information much more visible on the pack. ‘It will not only help consumers to recycle the packaging but will also build brand image and differentiate,’ the company stated. 

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