Koenig & Bauer rebrands operations in North America

On the occasion of its 200^th anniversary last year, the parent company returned to its roots and founding name, Koenig & Bauer, as part of a global brand relaunch. In a continuation of this rebranding, KBA North America is now named Koenig & Bauer (US) with KBA Canada becoming Koenig & Bauer (CA).

This year will see the names of all of Koenig & Bauer’s global business units, subsidiaries and agencies updated in line with the global brand. This will ‘better reflect our international stature in the graphic arts industry,’ according to Koeing & Bauer.