Nazdar and Focus Label Machinery partner to drive growth of UV LED technology
Nazdar Ink Technologies has partnered with Focus Label Machinery in an effort to grow UV LED technology within the label converter market in the UK and EMEA.
The two businesses are now working closely together to demonstrate the efficiency of UV LED curing technology at Focus Label Machinery's Bingham, Nottinghamshire-based offices. With a mutual interest in the technology, both companies share an objective to showcase how – alongside traditional products – UV LED curing technology is a commercially-viable option for label and packaging producers.
James Thomas, business development and marketing manager at Focus Label Machinery, explained: ‘We demonstrated Phoseon UV LED technology at our open house event earlier this year. Following great feedback from visitors, we decided to fully fit our 6-color e-flex press with Phoseon lamps and after completing some ink trials, we are now running Nazdar inks to demonstrate the benefits of UV LED technology to the label and packaging market.’
Jim Whitehead, Nazdar sales manager in the EMEA region, and who has responsibility for the flexo technology sector, added: ‘Many label and packaging converters don't fully appreciate the breadth of UV LED curing ink products that Nazdar has, and the benefits they offer. We are thrilled to be able to support Focus Label Machinery with its push to demonstrate the technology and provide the newest UV LED curing equipment on the market.’
Thomas concluded: ‘We are delighted to be working alongside a company such as Nazdar, which has a wide experience in UV LED curing technology and depth of product range. The partnership will enable us to demonstrate the efficiency of UV LED curing technology and the full capability that the technology offers.’