TLMI launches rebranding efforts

At the January Committee Summit held in Dallas earlier this year, the TLMI marketing committee finalized the selection of the association's new logo. Starting with the association's Converter Meeting that took place 11-13 in San Diego, California, the new logo will be replacing the existing logo on all association materials and collateral. Association members will also be receiving the new artwork to place TLMI's logo on their website.

TLMI also launched its new website and member portal. The new portal will be a tremendous resource for converter and supplier members, functioning as an online repository for TLMI reports, meeting presentations, archives, intelligence and other resources. The portal also will function as a private social network for members to manage their profiles, form communities, and connect with peers and colleagues.

Dan Muenzer, TLMI president, said, ‘TLMI 4.0 is one of the most exciting things the association has done in a long time. TLMI's new logo and website are going to bring the association into the future. I'm particularly excited about the new member portal. The portal will provide TLMI members with 24/7 access to their own personal dashboard, allowing companies to focus their attention on increasing the value and services they receive from their TLMI membership.

He continued: ‘As a member-driven and member-powered association, it's imperative that we constantly provide new ways that TLMI members can engage with one another and access the broad range of resources the association offers. TLMI 4.0 does exactly that.’

Read Issue 3 of Labels & Labeling for a full report from the TLMI Converter Meeting.