Toray Plastics (America) reports booming business in Mexico

‘Mexico is a very exciting market for food manufacturers who want to grow their business,’ according to Doug DeVries, business manager at Toray Plastics (America), as the supplier sees demand from CPG companies operating in the country increasing.

Toray Plastics (America) has developed Torayfan Over-the-Mountain (OTM), a portfolio of biaxially oriented polypropylene (BOPP) films designed to prevent packages from bursting when transported in high altitude and low atmospheric pressure conditions

Toray Plastics (America) has reported Mexican CPG companies, as well as US CPG companies with operations in the country to supply the Mexican, Latin American, South American and US markets, using its films and services to meet the growing demand for flexible packaging in the country, throughout the region and internationally.

DeVries continued: ‘Mexico has a population of more than 125 million people and an expanding middle class. CPGs doing business there want seamless service. That includes local sales representation, border warehousing, bilingual communication and much more.

‘With Toray, customers are able to bundle in one order all the polypropylene, cast polypropylene and polyester packaging films they need, including specialty extrusion coated films. Our service also provides innovative, flexible pricing and, most important, a solution-driven approach to projects.

‘At Toray, we’re not in business just to make a sale. We build long-term relationships based on trust by consistently providing customers with the most thoughtful, innovative packaging solution for their project and on-time delivery.’

DeVries explained that Mexico’s warm climate and topography are critical factors when customers are specifying packaging films. Structures must be barrier-stable and exhibit little or no barrier degradation as the temperature and humidity rise. Packaging also requires the seal strength to resist bursting when transported through high altitude, low-level atmospheric pressure mountainous regions. The recently-launched Torayfan Over-the-Mountain (OTM) high-barrier BOPP films with integrated sealant technology and improved hermeticity are designed for those applications.

DeVries notes that Mexican consumers’ food preferences influence package design, too. For example, they like to purchase milk as a dehydrated powder packaged in a stand-up zipper pouch. ‘They also are more accepting of retorted food products than US consumers are. Refried beans, tuna, beef and pork in a clear, retort pouch are extremely popular. And they like the sachet format for condiments, sauces, candy, vitamins and single-use personal care items, such as shampoo and antibacterial gel.’

Sustainability and environmental stewardship are important to the Mexico-based CPG, he added. ‘Customers want to work with an authentic, transparent, socially-responsible enterprise. They also want environment-friendly thin films and they expect ongoing R&D on “green” products.’