Digipack launches Israel’s first all-digital flexible packaging business with HP Indigo 20000

Digipack is based in southern Israel. Its customers include food, pharma and cosmetics choosing digital for market promotions, production exhibitions, reprints and private label products.

Digipack CEO Yiftach Stern has witnessed the continuous reduction of production runs alongside the increase in specialized runs, and saw there was no ability to really fulfill these needs on analog for fast turnaround and minimal quantities. As a result, he and Digipack director Yossi Gweta decided to invest in providing a more cost-effective, sustainable option with an all-new business concept based on the HP Indigo 20000 digital press. The establishment of Digipack follows a growing trend of all-digital based business using the HP Indigo 20000, such as ePac in the US which continues to experience rapid growth.

Stern said: ‘With the HP Indigo 20000, we can commit to short delivery times from the moment of the concept until the product reaches the shelf, with an added benefit of reduced inventory.’

Digipack also provides customers packaging design support from its in-house graphics studio. Gweta said: ‘We encourage our customers to change the graphics frequently take advantage of the product packaging in order to promote the sale.’