Rolling Optics enhances cosmetic packaging

Sweden-based Rolling Optics’ 3D images have been used as a branding and anti-counterfeit measure for Oriflame London fragrance. The 'Love London EdT' is an optical illusion with two layers that seem to be on the inside of the bottle, creating a puzzling and compelling visual effect.

‘At Oriflame, we knew from the moment we saw samples of the breakthrough 3D innovation from Rolling Optics that this technology had the potential to be a game changer in the cosmetics market,’ said Brian Sparks, packaging director at Oriflame.

Rolling Optics chose UK-based Source Labels as a partner for label conversion in the Oriflame London fragrance/EdT joint project.

Sparks added: ‘Thanks to the entrepreneurial and innovative spirit of Source Labels and their collaboration with Rolling Optics and Oriflame, we have finally been able to realize that potential on one of our products. We are very impressed by the final result and feel that there are many more innovative opportunities from this amazing technology. The line is aimed at the young vibrant London-goers of the world, and we feel that this cool feature really adds a vibe to the packaging design. We’re also proud to be first to market in the cosmetics world.’

‘We’re thrilled to be at the forefront with this 3D technology and proud to supply Oriflame with this simplistic yet extreme design’, commented Tim Lowe, sales director at Source Labels.

Pictured: The 'Love London EdT' optical illusion

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