BPCouncil launches virtual brand protection community

Brand owners, professional service providers, technology vendors and the many government and enforcement agencies dedicated to combating counterfeit now have a comprehensive web environment to find robust resources, up-to-date information, best practices and social networking tools.

Brand protection professionals can take advantage of the BPConnection networking tools and a variety of web 2.0 technologies to build and expand their business alliances via the web and across the globe. They will also have at their fingertips up-to-date news, profiles of top BPPlayers, in-depth stories, the extensive BPCalendar, and the far-reaching professional directories (Go to Guide and RedPages).

The information found at BPCouncil.com touches upon technology, legal and business issues across industry lines and is applicable to intellectual property professionals in a multitude of roles. Brand protection managers, patent attorneys, security consultants, enforcement officers, customs agents and others gain access to ideas, technologies and skills which they can incorporate into their brand protection and intellectual property arsenal.

To date contributors include professionals from Macrovision, BrandEnforcement UK, HSBC's Asset Finance Division, MLG&LB.

BPCouncil is a PISEC07 sponsor. 

Jodi Joseph, BPCouncil director, said: ‘We are very excited to bring a new virtual dimension to the brand protection community. Our mission is to sustain a vibrant, web-based meeting place for the whole spectrum of IP/brand protection professionals. Brand owners, BPservice and technology vendors, government agencies, NGOs and educational institutions supporting anti-counterfeit activities will all find tools to empower a global dialogue.’

Lisa Lovell, Brand Enforcement UK general manager, said: ‘Counterfeit and contraband is a global issue – and the BPCouncil gives brand protection and IP professionals from all types of industries, enterprises and geographies an effective platform to exchange information and build alliances. While there are a number of niche organizations providing diverse services, technologies and information, it is great to see how the BPCouncil has developed one comprehensive web environment bringing all the brand protection players together.’