Digital label from Baker meets branding brief

When Hopshackle Brewery needed a specialist label to mark its switch to bottled beer, the company looked to London-based converter Baker Self Adhesive Label.

‘The brief was to produce a cost effective label with a gold border to denote the individual character and quality of the beer,’ said Neil Marchant, digital and repro manager at Baker. ‘The metallic effect was achieved through the use of digital printing on a silver substrate using magenta and yellow inks to create the gold. A spot white was used on the non metallic part of the job which was finished with UV varnish and consecutive numbering for each label.’

‘We are moving away from supplying beer in barrels as it is easier to work with wholesalers,’ said Nigel Wright of Hopshackle Brewery. ‘Baker Self Adhesive Label suggested digitally printed labels for the job. They supplied an elegant, eye catching, metallic effect label that reflects the quality and individuality of our products. We are planning to launch a new range of specialist beers, initially in small quantities, so digital printing with its short run capability will give us the flexibility to promote the quality of each brand cost effectively.’

Established in 1973, Baker Self Adhesive Label prints and converts labels using flexography, letterpress or digital printing technology and also offers screen and wide format digital print capability. Material supply and coating are also an integral part of the company’s operation and its affiliated company Baker Self Adhesive Materials is an HP Indigo Treatment Center and the distribution centre for Fasson, Madico, Arjobex and Tyvek.

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