EFI appoints Convertec as Scandinavian distributor

EFI has appointed Convertec Graphic Technics, based in Gothenburg, Sweden, as its new sales and service provider for the Nordic market including Scandinavia and Finland.   

Frank Janssen, sales development manager for EFI’s Jetrion range of inkjet presses, said the technology was especially suited to the Scandinavian label market where run lengths are typically shorter than elsewhere in western Europe, but where demand for quality remains high.   

‘The EFI Jetrion technology is very advanced, but so simple to use that converters who have no previous experience can scarcely believe it.  It offers easy handling with high productivity, which makes the concept very profitably too. The Jetrion ink jet DoD technique is easy to learn, simple to use, and allows so much variety that no other technology can compete in terms of flexibility and unit cost,’ he explained. 

Carsten Jensen of Convertec said: ‘What we are seeing is that the EFI Jetrion 4000 and 4830 models are helping converters to maximize their existing machine park of narrow web label presses in a more efficient and economical way, at the same time as opening up new and complementary types of print-on-demand business that would never have been possible and profitable up till now.’

Convertec also offers converting products from UK-based AB Graphic, including laser, semi-rotary, rotary and flat bed die-cutting. 

To mark its appointment as an EFI Jetrion distributor, Convertec recently opened a new demonstration facility in Partille, Gothenburg, Sweden. This will allow the company to give personalized demonstrations on the Jetrion 4000 model to any narrow web producer, and provide the opportunity to test their own print jobs on their own substrates. To improve the demonstrations further, Convertec has upgraded the 4000 model with options for running various types of unsupported films in addition to the standard labelstocks. These include the latest cold-UV system from Dr Honle, a cooling plate system from ESS Technology Denmark, and the latest corona treater from Vetaphone.   

Pictured l-r: Frank Janssen of EFI and Carsten Jensen of Convertec