Coca-Cola is reintroducing its ‘Share a Coke’ campaign in the US, which will feature first and last names on 20-ounce bottles across its portfolio of products.
The 2017 campaign, updated to ‘Share an Ice Cold Coke’, will see more names and product choices available to consumers, which Coca-Cola said gives ‘more opportunities than ever to share and enjoy any ice-cold Coke with family and friends, and savor summer moments together’. This also marks the first year names will appear on Coca-Cola Life and Cherry Coke products in the US, alongside Coca-Cola, Diet Coke and Coke Zero.
Stuart Kronauge, senior vice president, brand and strategic marketing, Coca-Cola North America, commented: ‘We’re excited to bring back ‘Share a Coke’ this year, refreshed with more names and now last names. By extending ‘Share a Coke’ across five Coca-Cola products, we’re giving people more great tasting choices and ways to share and enjoy simple moments together this summer.’
‘Share a Coke’ has been a successful digital printing campaign using HP Indigo technology, and spurred a number of other campaigns for the brand using digital printing. Read about the 'Share a Coke' campaign in Europe here and more on Coca-Cola by searching the L&L website.
Evan Holod, Coca-Cola brand director, Coca-Cola North America, added: ‘We know how much people love finding their names on Coca-Cola bottles, so this year we brought back names and added more names than ever. We’re looking forward to following #shareacoke and seeing the amazing ways people across America will share their ice-cold Coke this summer.’
‘Share an Ice Cold Coke’ bottles hit shelves in May.
Coca-Cola will also bring a ‘Share an Ice Cold Coke’ experience across the US this summer, customizing Coca-Cola or Coke Zero mini cans (7.5 ounces) at tour stops in 17 states. More information about the experiential tour will be available on ShareaCoke.com starting in May. Also returning this summer is limited edition packaging that honors and celebrates US service men and women and commemorates the company’s partnership with the United Service Organizations (USO).