Active and intelligent packaging developments to come under the spotlight at next AIPIA World Congress

Industry association AIPIA will shine a light on the latest developments in active and intelligent packaging at its next World Congress, taking place November 2-3 in Amsterdam.

Active and intelligent packaging developments to come under the spotlight at next AIPIA World Congress

AIPIA World Congress 2017, taking place at Beurs van Berlage, is to feature a new format with demonstrations, presentations and pitches in one place on the exhibition floor.

The two-day program includes presentations on: shortening time to market for smart labels, delivered by Skanem; Avery Dennison on adoption of smart labels; the development of smart in-mold labels by Verstraete IML; enhancing the consumer experience with smart packaging, presented by Dow Europe; Takasuke Ishitani, president of the Japan Food Packaging Association, providing insights from Japan on active packaging; NFC Forum on the history, background and future perspectives of NFC for the packaging industry; Securikett chief digital officer Marco Linsenmann talking about connecting digital product security options and marketing strategies; Zappar on using augmented reality to make packaging interactive; and combining decoration with function, a topic addressed by Kurz Digital Solutions.

Other speakers come from Esko, Henkel, Evrythng, Kezzler, Linkz, NXP Semiconductors and Vandagraf.

The program also includes the ‘PepsiCo Challenge’, with AIPIA members given timeslots to present outline concepts to PepsiCo on how it can utilize active and intelligent packaging effectively across its portfolio of brands.

Further, ‘Hackathons’ have been introduced to make the event ‘even more dynamic’, according to AIPIA. These involve groups of delegates, experts, speakers and suppliers in interactive sessions where they get together as a team to brainstorm and develop potential products and options. Topics to be covered include ‘acceptance of nano technology’ and ‘accelerating consumer interaction’.

Read the full program here.

AIPIA communications director Andrew Manly has previously outlined the key to the active and intelligent packaging market being to provide a total and scalable system, not piecemeal components. Read the article in L&L issue 2, 2017, and here