AMETIQ to launch Mexican Label Awards

The awards ceremony is scheduled to take place on the evening of the first day of Label Summit Latin America 2015, being held in Mexico City on April 21-22.

The announcement was made on the opening morning of Labelexpo Americas 2014 at a breakfast meeting organized for Mexican converters in conjunction with AMETIQ supplier partner HP Indigo.

AMETIQ president Keren Becerra said that label submissions will be sent directly to the judging panel – made up of World Label Awards judges Tony White, Mike Fairley and Andy Thomas – to ensure maximum transparency.

‘To have the opportunity to participate in these awards seems to be to be fundamental for Mexican label converters,’ said Becerra, who is operations director at Etiquetas Lobo Impresores. ‘In Mexico there are many different national awards competitions in the graphic arts sector – which of course we as an association will continue to support – but we need a dedicated competition for the Mexican label industry.

‘A key point is that the awards will be organized so that the labels submitted by local converters will be exclusively evaluated by a panel of international, globally recognized judges. The labels will not pass through our hands directly. And the winners of the awards in Mexico will have the chance to compete against other winning converters from around the globe in the World Label Awards.’

During the breakfast meeting, HP Indigo’s Christian Menegon and Ricardo Rodriguez spoke about the company’s new WS6800 digital press – the third generation of the company’s WS6000 line – which is being launched at Labelexpo Americas.

Read a Q&A with AMETIQ president Keren Becerra on page 82 of Labels & Labeling issue 4 2014